Agriculture and Development

Agriculture is in many parts of the world is the main source of food and income of households. The intent that husbandry plays in development has been debated during the at long last decades and the views about it are very diverse. Today, many authors consider factory farm as an essential factor for development and an important instrument for poverty alleviation. In my opinion inlet to land and water is an indispensable condition to ensure the livelihood of the poor.The current market conditions and the scotch relaxation behavior process make it difficult for small farmers to compete with the international sphere, which led many commonwealth to print out of floriculture. Also, the market-driven thriftiness has serious environmental consequences, which leads to the investment in the research of more than sustainable agriculture methods. In this essay, we provide a situational analysis of agriculture in the third world, which warrants our interest in the same. 1. contrasti ve views about Agriculture and Development.For some authors agriculture is a provider of raw material for the rest of the economic sectors and it is learnn as a mere contributor to fuel economic development. This simplistic vision contrast with that of those who see agriculture as an essential instrument for industrialization, allowing the transfer of capital to urban areas, stimulating the market and, thus, resulting in economic development. According to Norton (2004), most of economic theories of the last 50 years support industrialization as the basis of economic development.Many governments supporting this theory saw liberalization of agricultural goods as the key for economic growth, without taking into account the effect of dependency that the new system would create. 2. The effects of the market on agrestic agriculture. The case of Kenya, The global economy and liberalization has deep effects on agriculture, and especially on the economy of smallholders farmers in the Thir d World. New market arrangements have brought opportunities for some farmers, but also had veto impact on others, who cannot compete with the low prices established by a liberalized trade.An example of this is the case of Kenya, which as many countries in Africa, suffered from a strong economic crisis during the 80s. The new international terms of trade and the annex of the world interest rates, together with internal causes (such as one of the worst drought periods of its history and governmental mismanagement) led to disastrous consequences on its agriculture. International market arrangements greatly influence the boorish poor livelihoods as it establishes the rules that may not allow them to play in the market.These rules are designed to benefit exclusively jumbo commercial farmers, instead of rural smallholders farmers who have experienced a reduction in their incomes. Food prices are intimately connected to the world market in areas where the poor live. 3. Agriculture res earch for development. Smallholder farmers adduce food, which allow be consumed by the poor, so rural agriculture, is a key for the livelihoods of the majority of the worlds poorest people (Kydd, 2002).Therefore, agriculture is a central question of development and it needs the adoption of convenient technologies for the different rural populations needs. The idea is that smallholder farmers will be able to increase their capacities to improve their living archetype through their own efforts. Thus, rather than addressing the symptoms should be better to address the causes of poverty through the application of more appropriate agriculture methods to rural farmers. The commercialization of agriculture has also led to a set of agriculture practices completely different from those of the last century.These changes are basically imposed by the new market demands and by the producers attempts to answer it. The new agricultural patterns involved a change in the research methods carried out by private organizations searching for more efficient production practices. In this context, advances in biotechnology in the last decades have focused on profitable markets, especially orientated to large commercial agriculture. According to Norton, (2004), irrigation simply cannot be the only basis to supply food to an increasing world population.Important advances have been made in GMO as a new alternative to food production in order to feed approaching generations. Participatory technology development, where the farmers acquire the control and play a crucial role on agricultural development. Like in the years before industrialization, small farmers have again in his detention the tools for technological change in agriculture, although this new participatory process is still in its development stage. 4. sex considerations.Due to the essential role that women are playing today on the economy of the household in exploitation countries, agriculture development research canno t ignore gender issues when designing new programs. Women in many countries produce a large part of the food crops of the households and they are essential for the familys food security (IFAD, 2001). . References. Bibliography. Duncan, A. & Howell, J. (1992). structural Adjustment and the African Farmer. London and Portsmouth ODI, James Currey Ltd. & Heinemann Educational Books, Inc. o Search Top of Form

Is Organic Food Good for You Essay

What is organic fertiliser sustenance? (1) Organic food is food which has been dumbfoundd to standards designed to keep the performance more than natural. Fewer, if whatsoever(prenominal), chemicals argon used and most pesticides be banned when they be used they are very carefully controlled.(2)Organic food costs more then non-Organic food. This is non always the case yet on average organic evokeers generally charge more for their produce because oMany organic farming practices light upon a bit longer and produce lower yields oIt is more labor intensive than conventional floriculture oFields realize to be taken start of food production while they go through common chord years of organic conversion or for fertility building.Here you volition find out if organic food is heartfelt for you or not, thither will be the science behind it, advantages, and disadvantages evidence and a conclusion. The science behind it In the rush to produce more and more crops to satisfy growing have producers have had to resort to using a lethal cocktail of pesticides to control disease and insect attack.Good discussion for their bank balances perhaps but not good news for your health, this is why you need to be apprised of the advantages of organic food. Did you know that if you consumed an average apple you would be eating over 30 pesticides, even later you have washed it? Organic food is kn aver to contain 50% more nutrients, minerals and vitamins than produce that has been intensively farmed. You will have to eat more fruit nowadays to make up the deficiency, but unfortunately that means eating more chemicals, more detrimental affects on your health eating something that should be good for youSome more startling facts now. Pesticides in food have been linked to many diseases including ? Cancer ? corpulency ?Alzheimers ?some birth defects at that place are probably others but if you think about it, how finish it be okay for you to eat chemicals and not e xpect some form of reaction in your body. Our bodies are delicwonderful machines. Any form of foreign chemical is bound to cause irritation at the least. (3)Some organic foods, including fruit, vegetables and milk, may be more nutritious than non-organic produce, according to an investigation by British scientists.Early results from a ? 12m mull over showed that organic fruit and vegetables contained up to 40% more antioxidants than non-organic varieties, according to Professor Carlo Leifert at Newcastle University, who leads the EU-funded Quality subaltern Input fodder project. Larger differences were found in milk, with organic varieties containing more than 60% more antioxidants and healthful fatty acids, he said. Antioxidant-rich food is often promoted as healthier because in lab tests the compounds neutralize bare(a) radicals that are thought to contribute to ageing.(4) Ben Gold acre says the Soil Associations criticism of the recent Food Standards Agency research on nutr ients is not about organic food and that the emotive commentary in favor of organic farming bundles together diverse and legitimate concerns about unchecked capitalism in our food supply, In fact, our argument with the FSA research is about whether it gives a fair and accurate reckon of organic food. Gold acre. First, he said we were trying to change the argument by saying that the chief(prenominal) issue with organic food is not personal health benefits, but rather benefit to the milieu.More farmland wildlife, high animal welfare and lower pollution were not mentioned in our own initial response, but were put forward strongly by the judicature when the FSA launched its report, and we repeated it as the governments view, with which I agree. Second he argued that absence of pesticides, no routine use of antibiotics on farm animals and far fewer additives allowed in organic food all deliver health benefits. Goldacre says that as these cannot be measured by the FSA research, mentio ning them is gamesmanship.These are real benefits, confirmed by other research. The organic movement represents a spectrum of practices, attitudes, and philosophies. On the one hand are those organic practitioners who would not use chemical fertilizers or pesticides chthonic any circumstances. These producers hold rigidly to their purist philosophy. At the other end of the spectrum, organic farmers espouse a more flexible approach. While striving to avoid the use of chemical fertilizers and pesticides, these practitioners do not rule them out entirely.Instead, when absolutely necessary, some fertilizers and also herbicides are very selectively and sparingly used as a second line of defense. Nevertheless, these farmers, too, consider themselves to be organic farmers 6. For raising animals, antibiotics would not be permitted as offset stimulants but would be permitted to counter infections. The rules permit up to 20% of animal feed to be obtained from non-organic sources. This was through with(p) because some nutrients (such as trace minerals) are not always available organically.Irradiation, which can reduce or eliminate certain pests, kill disease-causing bacteria, and prolong food shelf-life, would be permitted during processing. Genetic engineering would also be permissible. More Nutritious? Organic foods are certainly not more nutritious The nutrient satiate of industrial plants is determined primarily by heredity. Mineral content may be affected by the mineral content of the soil, but this has no significance in the overall diet. If essential nutrients are missing from the soil, the plant will not grow.If plants grow, that means the essential nutrients are present. Experiments conducted for many years have found no difference in the nutrient content of organically enceinte crops and those grown under standard artless conditions. Safer? Many organic proponents suggest that their foods are safer because they have lower levels of pesticide residues. Ho wever, the pesticide levels in our food supply are not high. In some situations, pesticides even reduce health risks by preventing the growth of harmful organisms, including molds that produce toxic substances .To protect consumers, the FDA sets tolerance levels in foods and conducts frequent market basket studies wherein foods from regions throughout the United States are purchased and analyzed. Its 1997 tests found that about 60% of fruits and vegetables had no detectable pesticides and only about 1. 2% of domestic and 1. 6% of imported foods had violative levels 13. Its annual Total Diet Study has always found that Americas dietary intakes are well within international and Environmental Protection Agency standards.Most studies conducted since the primeval 1970s have found that the pesticide levels in foods designated organic were similar to those that were not. In 1997, Consumer Reports purchased about a potassium pounds of tomatoes, p for each onees, green bell peppers, and ap ples in five cities and tested them for more than 300 synthetic pesticides. Traces were detected in 77% of conventional foods and 25% of organically labelled foods, but only one sample of each exceeded the federal limit Pesticides can locate on the surface of foods as well as beneath the surface.The amount that washing can remove depends on their location, the amount and temperature of the rinse water, and whether detergent is used. Most volume rinse their fruits and vegetables with plain Tastier? Organically grown foods are not inherently tastier than conventionally grown foods. try out is influenced by freshness, which may depend on how far the products must be shipped from farmer to consumer. What kinds of locally grown fruits and vegetables are available varies from community to community. Whether they are organically or conventionally produced is unlikely to make any difference.In the early 1990s, Israeli researchers made 460 assessments of 9 different fruits and vegetables and no significant difference in quality between organic and conventionally grown samples. The Consumer Reports study found no consistent differences in appearance, flavour, or texture. Better for the Environment? Many buyers of organic foods believe that the extra money they pay will ultimately benefit the environment by encouraging more farmers to use organic methods. But doing this cannot have much effect because organic agriculture is too inefficient to meet the worlds food needs.Moreover, the dividing line between organic and conventional agriculture is not sharp because various practices are not restricted to one or the other. For example, organic farmers tend not to use pesticides, but faced with jeopardise loss of crops, they may change their mind. If certain patterns of pesticide use cause more harm than good and there is a way to remedy the situation, the people concerned about it can seek regulatory solutions. I dont believe that paying extra for food will benefit anybod y but those who dish out it.This research shows there are benefits, said Dr Kirsten Brandt of Newcastle University, which led the research. The reason why its such a grey area is because its extremely difficult to measure the health benefit in any food, but we can say that if you eat 400g of fruit and vegetables per day you would get 20 per cent more nutrients in organic food. Peter Melchett, policy director of the Soil Association, welcomed the new research. He said There is clear evidence that a range of organic foods contain more beneficial nutrients and vitamins and less of things cognize to have a detrimental health effect.

The Affects of Divorce on Youth

In Canada, it is estimated that four in ten sexual unions end in break up. Despite the til death do us part vow couples participate in at the metre of marriage, thither were 69,600 separations in Canada in 2004 (Statistics Canada, 2004). It has also been determined that every one in two dissevers involves minorren. Although thither nurse been many studies done which attempt to prove that churlren who experience parental come apartment do confine behavioral problems, fail to complete high school, and have emotional discrepancies, the outcomes of divorce on the over altogether outcome of a sister is non detrimental to his or her development.Those who take the stance that divorce is a determining factor through their assorted studies have not taken a proper interpreter sample of cases from children nor considered other determining factors which could also lead to a childs lack of well-being. Today a divorce is when a marriage is legally dissolved because the race is irre trievably broken. However, before the Divorce Act of 1968, divorces were increasingly difficult to obtain.In order to be grant one, the couple would have to meet at least one criteria of marital breakdown they would have to be living apart for a year or longer, one of the spouses has to have committed an act of adultery, or one spouse has treated the other in a cruel way. The average Canadian family features parents who deal with a plethora of stressors. One of the main reasons for marriage dissatisfaction, however, is money. This problem is prevalent when a family does not have enough income to meet its needs or wants. constrict to fulfill these desires will create an unhappy relationship between everybody involved. Regard slight, when parents separate, it crowd out create a all new inconvenience in the child which can outweigh that of any economical situation the family could be facing. While parents toying with the idea of divorce may think that by legally separating, they could be adventureing their childrens overall happiness by staying together they could be putting the child at greater lay on the line of mental and emotional problems.Children who are witness to their parents constant fighting and conflicts are at higher risk of long-term disoblige (Jekielek, 1998). Divorce where there is little parental conflict will actually do a child little harm than no divorce with high parental conflict. The symptoms of being in an environment where there is high parental conflict is very similar to those seen in children of divorce they can develop anxiety and aggression (Morrison and Corio, 1999), as well as behavioral problems in school such(prenominal) as anti well-disposed behavior and difficulty concentrating (Amato and Sobolewski, 2001).Socialization of children is essential during school years. Children who are affected negatively during this time by parental conflict or divorce can create problems for the future by making them socially withdrawn . Poor social skills and shyness can force children into complications which have the potentiality to for good damage their views and impact the formation of healthy relationships. There are three factors which account for much of the harm among children, and high parental conflict is the most determining factor.The second is a decline of living standards this is where the childs family has a low economic status and cannot fulfill the needs and basic wants of a child successfully. A childs family can reach poverty if the mother or father who is granted custody does not earn enough money to support the child, due to the loss of complimenting income from the noncustodial parent or the fact that they cannot get a job because they had sacrificed their education and employment opportunities in order to care for the child.The third gear factor is the absence seizure of the noncustodial parent. This is because the child loses a role-model who they look to for emotional and physical supp ort (Resnick et al. , 1997), an issue which the social learning theory commends. The time with the noncustodial parent will eventually decrease with time, whereas the childs relationship with his or her mother will increase (Amato and Booth, 1996).Whereas evidence in the past has supported findings that a child is well adapted, self confident and secure in who they are when they are raised in a two parent as opposed to single parent household, a child with divorced parents is utter to suffer both mentally and emotionally. There are two propositions, one of which suggests that children who grow up in households where the two biological parents are not present will exhibit lower levels of well-being, and the other says that the uncomely effects on youthful ell-being will be especially acute when the cause of parental absence is marital separation, divorce, or desertion. They often tend to develop behavioral problems and do less well in school than children of inviolate families (De mo, Fine, and Ganong, 2000). On top of that, they are more likely to engage in desperate behavior such as substance and alcohol abuse. These damaging effects have the potential to go away the child into adulthood.One study give tongue toed that almost half the children of divorced parents entered adulthood as worried, self-deprecating, and sometimes provoked young men and women (Wallerstein, Lewis, and Blakeslee, 2000). They also tend to be less happy than a child with intact parents, and increasingly likely to suffer from health problems, depend on welfare, earn low income, and experience divorce themselves. Problems with marriage are thought to be prevalent in cases where a childs parents have experienced divorce and can lead to an increase in divorces between them as well as an overall aversion to marriage (Anthony, 1974).Many of these adults continue to struggle with depression, anxiety, and overall feeling of dissatisfaction with their overall lives. These tribe will utili ze more mental health services than will those who grew up with both parents (Amato and Sobolewski, 2001). Compared to children whose parents did not separate, children with divorced parents are more likely to drop out of high school, less likely to mind college, and complete fewer years of education overall.Some believe that this is due to the emotional dislocation which is caused in households where parental conflict is high, resulting in a poor soul of self in the child. Poor sense of self also leads to other relationship troubles including infidelity, reoccurring divorces, and remarriages and in extreme cases spousal and domestic abuse. It has also been bring that those living in a single-parent household are associated with a greater risk of not terminate high school (Deleire and Kalil, 2002).In one study, it shows that the proportion of children graduating from high school is the highest for children with no change in their family structure and lowest for children with th ree or more changes in their family structure. Relative to children in households that reported no change in marital status, children who experienced any type of change in family structure were less likely to graduate from high school. The odds of completing high school for children whose parents experienced parental divorce only were 61 percent lower than for children whose parents remained together.However, despite evidence which proves that divorce does cause an emotional disturbance within children, some analysts disagree. Despite the link between divorce and long-term negative consequences, this evidence is ground on families who seek psychological counseling. These families are a small and unrepresentative minority of the population. Another disagreement in this theory is that some analysts fail to ask whether factors other than divorce might be amenable for the long-term distress experienced by children of divorced parents.A re-analysis of 93 relevant studies showed that t he overall effect of divorce on childrens well-being is not strong and is declining over time (Amato and Booth, 1991). Whereas some studies show a significant decrease of education completion, one study done across Canada, Australia, and the United States of the States shows that divorce is not an educational disaster. Rather, it says that children whose parents divorce get approximately seven-tenths of a year less education than children from intact families.A divorce is not the determining factor in long-term distress in children rather, it is a multitude of factors which complement each other in creating a child with various mental and emotional difficulties. Despite evidence supporting both sides of this argument, those who believe that studies which discredit the results which seem to support divorce as the major distress-causing agent of previous studies seem to be the most believable this is because there is simply so much more to a divorce than the act of separation in itsel f.Determinants such as parental conflict, economic status, and the upbringing of the child all play major roles in providing distress in a childs life. Although the argument of divorce causing some sort of tangled experiences in a child, which will last them into adulthood, is a strong one, one must remember all of the other agents which build up to a divorce when deciding whether or not a divorce is the sole detrimental attribute to a problematic childhood. ?

Management and leadership devt Essay Example | Topics and Well Written Essays - 2500 words

Management and leading devt - Essay ExampleCurrent paper focuses on the examination of the tuition of leaders, as a core element of juvenile validations. At the same time, reference is made to the changes in the styles of leadership, following the changes in market conditions and the organizational potentials worldwide. The relationship between management and leadership is also explored, aiming to assure the power of leader to control organizational operations. It is proved that leadership tends to change continuously however, the level of this butt on is not standardized. It is assumed that the potentials of leaders to act independently in each organization can vary, low the influence of the national organizational environment and the local market ethics. 2. Leadership description and development The characteristics and the spot of leadership in modern organizations are likely to be differentiated in accordance with the conditions of the internal and the external organizat ional environment. Up to a level, such differentiation is justified taking into consideration the situation that the needs of each organization are not identical. However, similarities exist, which allow for assumptions in regard to the performance of leadership in different organizational and market conditions. The understanding of the process of change as occurring in leadership styles requires the reference to the definition of the specific concept. The characteristics of leadership should be also analytically described in hallow to identify the potentials of the specific concept to be further developed. 2.1 Definition of leadership In accordance with avant-garde Velsor et al. (2010) the traditional definition of leadership as the establishment of shared goals that followers have to support, should be alternated in order to become more effective. It is suggested that leadership is considered as the process of producing direction, alignment and commitment (DAC) in collectives ( Van Velsor et al. 2010). 2.2 chief(prenominal) characteristics of leadership The leadership, as described above, is highly differentiated by management. Because both these concepts are related to modern business activities, their relationship should be further explained making sure that the role and the potentials of each one of them will be made clear. In accordance with Ryan (2007) the role of leader refers to the establishment of the organizations quite a little and mission. On the contrary, the handler has to develop the measures necessary for the realization of organizations vision and the achievement of organizations targets (as set by the leader). Furthermore, the leader is likely to create inspiration to the employees urging them to develop their skills (Stimson et al. 2009). The manager has to support employees in their efforts to improve their capabilities and knowledge but he is not expected to inspire the employees, mostly because his power in the organization is lim ited. Moreover, the leader establishes the organizational market-gardening the manager needs to act in accordance with the organizational culture and values having the power to choose among the policies used for the promotion of organizational culture through the firms daily activities (Derr et al. 2002). At the same time, the leader needs to promote innovation, ensuring that the scrap of his organization is kept at high levels (Lussier et al. 2009).

Health Families, Localities and Societies Essay

Health Families, Localities and Societies - Essay ExampleLocalities differ in living, economic and cultural standards that curb some individuals to truly adopt precise measures for maintaining their health. However, this is the part where instructs need to step in, because these be schools that may offer children with the better knowledge of health issues and the most relevant ways of addressing them (Finlay, Pearson & Ram, 2009).Beginning with the actual implementation of an environment that endorses better health, schools put forward introduce an offering of a nutritionally balanced diet through the cafeteria and mobile canteen foods. By having salad bars, whole-wheat products, fruits etc at cafeteria counters for students in place of sugary or fried contents can build the air of awareness to an extent. Students, especially children, are prone to learn more quickly when they are subjected to an environment that promotes that learning. In these ways, schools can provide child ren with practical experience in nutrition skills widely regarded as essential for healthy living (Finlay, Pearson & Ram, 2009).Considering the example of Kate from chapter five who experienced a change in her modus vivendi and her behavior as her school introduced better food for meals. The facilities and services that Kates school offered her resulted in the melioration of her health and life. Offering a balanced diet to students as in the case of Kates school can progressively enhance the students health (Finlay, Pearson & Ram, 2009).Additional efforts from schools are required in the form of fitness awareness. The past years in British schools have been marked with the growing health awareness and the implementation of a great variety of sports options than in the past (Finlay, Pearson & Ram, 2009). Sports facilities have not scarcely proven to be a great way of enhancing individual health and fitness, it has also been of a greater attraction

The Representation of Masculinity in One of the Die Hard Films Essay

The Representation of Masculinity in One of the turn over straining Films - Essay ExampleThus, it has im turn up to be the mainstream Hollywood action films. Due to the action and firing of its films, Bruce Willies has become a popular film star in action epics. This paper will center on the masculinity of those ways of the representation of McClane, the persona in the break unwaveringly films also this character, In particular, it would discuss using one of Die Hard series, Die Hard 2 Die Harder. In this film, the symbol of masculinity is the build of body. Bruce Willies as McClane has an athletic build. Compared with the first base series of Die Hard, Die Hard 2 does not show a lot of his bodily physical beauty. There is some divergent approach for presenting the masculinity. Furthermore, his speaking style is marginal at best as a gentleman. It could be proved his manhood. The action films commonly present how the masculinity has been emphasized and displayed. Of course, Wowork force do not get a clear shake in action movies, but it could be seen the shift of the femininity to focus on the men in this film. Therefore, the masculinity does not mean the power of men, it is implied the womens Mise en scene Die Hard is an action movie full of a thrilling scene full of spectacular scenes produced with the latest ocular special effects. It deals with a spectacle uses of technologies. For instance, it is used enormous scenes of the bombshell and the gun shooting. The camera effects in different scenes are extremely well run throughn for example the use of different lights to elongate and emphasize on certain scenes. The movie has also been digitized in nature. Disney was the first company to produce such a digital movie in the shape of Rescuers Down Under and the first digital matte painting for Die Hard 2 was done by ILM. In the scene where Willis is spewed out of the cockpit of the plane, the film contains an excessive sum of money of Blue Screen Com posting as well. Die Hard is the story of a very tough and mannish cop who lives in New York and goes by the name of John McClane. He goes to Los Angeles to visit his wife for the first time in order to convince her to get bet on to New York and live with him. He visits her mogul with a view to bringing her back where she is having a Christmas party with her friends but he soon sees that criminals take over that very building pretending to be political terrorists. The focus of the movie now shifts from McClane difficult to win his wife back to having a mission to defeat all the terrorists and save his wife. The terrorists threaten to kill all the people who were inside the building in order to procure the bonds which were stored in the vault of the company. Willis however, takes on a number of actions in order to outwit them all, show his true masculinity and kill the loss leader of the gang of criminals as well as the rest of them, while at the same time, winning his wife ba ck. (Grant, Barry Keith.) The main character in the movie physically overpowers and overshadows the criminals through his extreme strength and force. This is a outstanding movie which shows the charisma which the male protagonist possesses having struggled in the earlier part of life. The movie in a way redeems the order of the lead character and the turn of events in which he shows machismo enables him to win his wife back as well.

Identify a corporate situation that could disturb you as a manager Essay

Identify a corporate situation that could disturb you as a manager. Evaluate the situation and use marketing research methodolo - Essay ExampleIt also stages every quarter fashion shows to showcase their fresh styles of childrens clothes. The company explored internet and social media advertizement to boost their gross sales and indeed, sales increased more than 100% in just one year. The report shows evidence that advertising through Google ads, Facebook, Twitter and other internet websites can be very effective marketing strategies to foregather more profits for a small business such as Twinkles Childrens gear mechanism. ... This development provides lots hope for small and medium enterprises to widen their exposure and reach a bigger market. Twinkles Childrens Gear is a small enterprise that sells customized clothes for aged children (7-12 years). Established in 2010, it is a relatively saucily company that has thrived on traditional marketing to sell their products. They sta ge fashion shows in hotels to show their new line of clothes on a quarterly basis and spread abroad these shows in local newspapers, posters and distributing leaflets in local shops, fast food outlets, schools, clinics and establishments catering to children and their parents. The manager of the business found the advertising strategies too cartridge clip consuming and inconvenient and even encountered difficulty in securing permits for signage. Hence, they were ambivalent in posting signs everywhere to advertise their business. At the same time, expenses in staging fashion shows were getting higher. This pushed them to explore internet advertising to addition their present marketing strategies. Traditional advertising methods brought them more business as it was able to stir up interest from customers that it kept them coming back or calling for more information regarding show dates, studio apartment location, new styles, etc. When they began exploring the internet as a possible platform for marketing, they found out that possibilities were endless. Upon picture up their first website, they were able to direct their potential customers to it for more in-depth information. At the end of the same year, they promoted their website with Google ads by paying for web hits. This caused traffic on their site to dramatically increase