Good and Evil and Generosity Essay

Generosity is seeing others more important than you. It is giving everything you have without expecting something in return. No matter they hurt you or abandon you, you still keep on loving them the same as before. You don’t get offended by what they do. You don’t look at their imperfections. Thus, generosity is related to unconditional love. The same as the father in the parable. For him, both sons are everything. In them he wants to pour out his very life. It is clear that the father symbolizes God. The God whose goodness, love, forgiveness, care, joy, and compassion have no limits. The God who welcomes us when we go back or gives us what we’ve asked. As the famous verse goes, â€Å"ask and you will receive; seek and you will find’ knock and the door will be open. † God is so good. He loves us so much that he gave us His only son; but it breaks our hearts that many are abusing His love. God created us in his own image and likeness. Thus, we need to become like Him. We must be as generous as the father is generous. Just as the father pour out his life to his children, so we must give ourselves to our brother and sisters. This giving of self is a discipline because it is something that does not come spontaneously. As the saying goes, â€Å"if you love, be ready to be hurt. † Using the perspective of a generous person, we say that it is wrong. Loving is giving; giving everything. If you truly love a person, you should not be affected by little things. You shouldn’t be jealous. It’s the nature of love. Every time we take a step in the direction of generosity, we are moving from fear to love. But these steps are hard. Why love if you’ll be hurt? Why waste your time and effort to someone who doesn’t care or doesn’t appreciate you? Why should we share our life with someone who has shown no respect for it? To sum up everything, generosity creates the family it believes in. Generosity is freely sharing what you have with others. It is being willing to offer money, help or time when it is needed. To be generous means giving something that is valuable to you without expectation of reward or return. Many traditions measure generosity not by the size of the gift, but by what it cost the giver. Sometimes generosity requires pushing past a feeling of reluctance because we all instinctively want to keep good things for ourselves. Even so, we can structure our lives in ways that make generosity more spontaneous and fun. When we intentionally â€Å"live below our means† and avoid over commitment, we cultivate a sense of bounty or surplus that makes us want to share. When we give, we reap the pleasure of knowing we have made someone else’s life a little happier. Generosity brings balance in the life of the individuals as a result of which they are bound to achieve unimaginable success in their lives. We should understand the fact that though it is a bit difficult to be generous in all the situations in life but at the end generosity bears the fruits of peace, success and happiness in the lives of individuals.

The Jamestown Fiasco Commentary

According to Edmund S. Morgan, the majority of problems faced by the first settlers who arrived to Jamestown in the year 1607 were caused by the poor organization within the colony. For example, the settlers were unwilling to grow their own food supply and establish a reliable foundation for future settlers. Despite the abundance of game to hunt, and perfect weather conditions to harvest crops, the settlers would instead dig up corpses, and in one case a man killed his wife and ate her in order to survive the starvation. By the year 1610, only 60 settlers had survived. Morgan’s portrayed the settlers as lazy, who were starving by mere choice. Another problem faced by the first settlers of Jamestown was, according to John Smith, one of the colony leaders, that there were too many men in the grain fields, yet very few of them were working to crop the field. Morgan also points out that since the settlers felt superior to the Indians, they believed it was not their job to harvest the crops for the colonies. Instead, they would spend their time raiding Indian territory, and burning down crops that could have been used to feed the starving settlers back in the colony. Their own governor once sent one of the settlers, George Percy, to destroy the town of the Paspaheghs where he believed Powhaten kept his runaway English man. It is obvious then, and as stated by Morgan, that the reason Jamestown failed to develop as it was expected was caused mainly by the unwillingness of the settlers to work, and to create an organized and stable order for their community.

Kmf Project

Karnataka State law University. Navanagar, HUBLI – 580 025. ————————————————- Phone: 0836-2222392 Fax: 0836-2223392 ————————————————- Website: www. kslu. ac. in Principles and practices of management PROJECT:- done at KMF ( co-operative society) NAME:- Santosh B. M. CLASS:- B. B. A. ,LL. B(HONS)(1STSEM) R. NO:- 08 DATE:- 20-10-2012 SUBMITED TO:-Mr. Gangadhar G. TABLE OF CONTENTS * INDUSTRIAL PROFILE a) Introduction to co-operative society, ) Background, c) Evolution or development. *COMPANY PROFILEa) Background of company,b) Vision and mission statement society,c) Evolution of KMF,d) Products profile,e) Area of operation,f) Ownership pattern,g) Competitor information,h) Infrastructural facilities,i) Achievement or award if any,j) Future prospectus. *MC KENS Y’S 7s FRAME WORKa) Structure,b) Skill,c) Style,d) Strategy,e) System,f) Staff,g) Share value. *SWOT analysis. * Summary of latest annual report. (a)INTRODUCTION TO CO-OPERATIVE SOCIETYThere is no universally accepted definition of a co-operative. In general, a co-operative is a business owned and democratically controlled by the people who use its services and whose benefits are derived and distributed equitably on the basis of use. The user-owners are called members. They benefit in two ways from the co-operative, in proportion to the use they make of it. First, the more they use the co-operative, the more service they receive. Second, earnings are allocated to members based on the amount of business they do with the co-operative. In many ways, co-operatives resemble other businesses. They have similar physical facilities, perform similar functions and must follow sound business practices. They are usually incorporated- under state law by filing articles of incorporation, granting them the right to do business. The organizers draw up bylaws and other necessary legal papers. Members elect a board of directors. The board sets policy and hires a manager to run the day-to-day operations. But in some ways, co-operatives are distinctly different from other businesses. These differences are found in the co-operative's purpose, its ownership and control, and how benefits are distributed. They are reflected in co-operative principles that explain the unique aspects of doing business on a co-operative basis. CO-OPERATIVE  SOCIETY A  co-operative  society  is  formed  by  the  people  of  limited  means  for  self  help through  mutual help. It is  set  up to  protect  economically  the  poor  sections  of  the  society. It is  set  up  for cooperation,  not  for  competition. The  motto  of a  society  is  self  help,  without  dependence  on other  business  units.DEFINITIONAccording  to  Herrik,†Cooperation  is an  action  of  persons  voluntarily  united  for  utilizing  reciprocally  their  own forces,  resources  or  both  under  mutual  management  for  their  common  profit  or  loss. † According  t o Mr. Plunket, â€Å"The  cooperation  is  self  help  made  effective  by  organization. † Co-operative  SocietyADVANTAGES  OF  CO-OPERATIVE  SOCIETYFollowing  are  the  important  advantages  or  merits  of  co-operative  society:1. Advantage  for  Farmers2. Easy  Formation3. Equal  Rights .4. Equal  Distribution  of  Wealth5. Economic  Democracy .6. Elimination  of  Middlemen7. Financial  Assistance8. Friendly  Relations9. Improve  the  Standard  of  Living.10. Increase  in  EmploymentDISADVANTAGES  OF  CO-OPERATIVE  SOCIETYFollowing  are  the  disadvantages  of  co-operative  societies:1. Lack  of  Capital2. Untrained  Supervision3. Defective  Organization4. Illiterate  and  Ignorant.5. Lack  of  Experience6. Lack  of  Discipline7. Lack  of  Sincere  Management8. Lack  of  Profit  Incentive9. Lack  of  Secrecy10. Lack  of  Knowledge (b)BA CKGROUND AND EVOLUTION OF CO-OPERATIVE SOCIETYIn one sense, cooperation is probably as old as civilization. Early people had to learn to work together to meet their common needs, or perish. The Pilgrims who settled at Plymouth, jointly cleared fields abandoned by the Indians, broke up the soil, and planted and cared for their corn. After the harvest, celebrated with the Indians in 1621 with a Thanks giving fest, the corn was shared equally among the settlers. Legend suggests that the initial structured co-operative business in the United States was the Philadelphia Contribution-ship for the Insurance of Houses from Loss by Fire, a mutual fire insurance company established in 1752. This association's reputation is likely based on two factors. First, Benjamin Franklin was the organizer. Second, the business has been conducted so efficiently over the years that it is still operating today. In the early 1800s, co-operative businesses appeared on several fronts. In Britain, co-operatives were formed as a tool to deal with the depressed economic and social conditions related to the struggles with Napoleon and industrialization. In the United States, farmers began to process their milk into cheese on a co-operative basis in diverse places such as Goshen, CT, and Lake Mills, WI. Writers sometimes trace the origin of co-operatives from the Rochdale Equitable Pioneers' Society, an urban, consumer co-operative organized in England in 1844. It sold consumer goods such as food and clothing to persons unhappy with the merchants in the community    While neither the first nor most successful early co-operative, the Rochdale Society developed an active outreach program, encouraging and assisting others to form co-operatives. It also prepared a written list of practices and policies that seemed consistent with success of such efforts. This list became one of the first sets of co-operative principles, characteristics that distinguish co-operatives from non co-operative businesses. The Grange, founded in 1867, quickly became the major thrust behind agricultural and rural co-operatives in America. In 1874, a Grange representative went to Europe to gather information about co-operatives. In 1875, the Grange published a set of rules for the organization of co-operative stores, based on the Rochdale principles. Local granges organized stores to serve their rural members. They sold groceries and clothing as well as general farm supplies, hardware and agricultural implements. Granges in the South marketed cotton. Those in Iowa operated grain elevators. In Kentucky, they sponsored warehouses for receiving and handling tobacco. California Granges exported wheat and marketed wool. As the country recovered from the depression of the 1870s, fewer Granges were organized and many co-operatives went out of business, but the impact of the Grange co-operative movement survives. It demonstrated that the Rochdale type of co-operative, which handled goods at prevailing prices and distributed net savings according to use, offered a sound basis for co-operative efforts in America. Cooperation flourished during the three decades from 1890 to 1920. As many as 14,000 farmer co-operatives were operating by the end of the period. Co-operative growth was fueled by the wave of other farmer movements and farm organizations sweeping the country, such as the American Society of Equity, National Farmers Union, and the American Farm Bureau Federation. They were engaged in marketing virtually every farm crop and furnishing supplies and services to their producer-members. Many of today's major farmer co-operatives were formed during this period. The following decades have seen farmer co-operatives develop their own financial institutions through the Farm Credit System. Non agricultural co-operatives likewise developed the National Co-operative Bank. With help from the Rural Electrification Administration, rural residents used co-operatives to bring electric and telephone services to their towns and farms. The rural electrics formed the National Rural Electric Co-operative Finance Corporation (CFC) as a supplemental source of financing. Some co-operatives have become larger, partially in response to growing concentration among their competitors and the firms their members must deal with. They have adopted modern management techniques and sophisticated processing, distribution and marketing methods. Today rural and urban residents use co-operatives to acquire consumer services such as housing, credit and other financial services (through credit unions), groceries, education and telecommunications. Franchisees, governmental nits, hardware and grocery stores, florists and numerous other businesses use co-operatives to market their products and secure the supplies they need at competitive prices. (a) BACKGROUND Of KMF Every one in karnataka as well as india knows a bit about ‘  Karnataka Co-operative Milk Producers' Federation Limited' (KMF) is the Single Body in Karnataka represen ting Dairy Farmers' Co-operatives. It is the second largest dairy co-operative amongst the dairy co-operatives in the country. In South India it stands first in terms of procurement as well as sales. One of the core functions of the Federation is marketing of Milk and Milk Products. The Brand  Ã‚  Ã¢â‚¬ËœNANDINI’  is the household name for Pure and Fresh milk and milk products. KMF has 13 Milk Unions throughout the State which procure milk from Primary Dairy Co-operative Societies(DCS) and distribute milk to the consumers in various Towns/Cities/Rural markets in Karnataka. The first ever World Bank funded Dairy Development Program in the country started in Karnataka with the organisation of Village Level Dairy Co-operatives in 1974. The AMUL pattern of dairy co-operatives started functioning in Karnataka from 1974-75 with the financial assistance from World Bank, Operation Flood II ; III. The dairy co-operatives were established under the ANAND pattern in a three tier structure with the Village Level Dairy Co-operatives forming the base level, the District Level Milk Unions at the middle level to take care of the procurement, processing and marketing of milk and the Karnataka Milk Federation as the Apex Body to co-ordinate the growth of the sector at the State level. Coordination of activities among the Unions and developing market for Milk and Milk products is the responsibility of KMF. Marketing Milk in the respective jurisdiction is organized by the respective Milk Unions. Surplus/deficit of liquid milk among the member Milk Unions is monitored by the Federation. While the marketing of all the Milk Products is organized by KMF, both within and outside the State, all the Milk and Milk products are sold under a common brand name NANDINI. (b) MISSION AND VISION OF COMPANY Vision * To march forward with a missionary zeal which will make KMF a trailblazer of exemplary performance and  achievements beckoning other Milk Federations in the country in pursuit of total emulation of its good deeds. To ensure prosperity of the rural Milk producers who are ultimate owners of the Federation. * To promote producer oriented viable co-operative society to impart an impetus to the rural income, dairy productivity and rural employment. * To abridge the gap between price of milk procurement and sale price. * To develop business acumen in marketing and trading disciplines so as to serve consumers with quality milk, give a fillip to the income of milk producers. To compet e with MNCs and Private Dairies with better quality of milk and milk products and in the process sustain invincibility of co-operatives. MISSION * Heralding economic, social and cultural prosperity in the lives of our milk producer  members by promoting vibrant, self-sustaining and holistic co-operative dairy development in Karnataka State (c) Evolution Karnataka Milk Federation which is most popular as KMF, evolved itself as a premier and most profitable dairy farmers' organization in the State of Karnataka. As an agency in 1975 to implement the World Bank Aided Dairy Development Projects, Karnataka Dairy Development Corporation (KDDC) was formed, the company grew itself fast and as it spreads the wings of new found rural economic activity – Dairying all over the State, the genesis of apex co-operative body took the shape of KMF in 1983 encompassing entire State with 13 District Co-operative Milk Unions executing the various parameters of Dairy activity – organization of Dairy Co-operatives, Milk Routes, Veterinary Services, Procurement of milk in two shifts of the day, Chilling, Processing of milk, distribution of milk and also establishment of Cattle Feed Plants, Nandini Sperm Station, Liquid Nitrogen Supply, Training Centres – as its main stay. The entire system was reconstructed on the model of now well known `ANAND' pattern dairy co-operative societies. Eight southern districts of Karnataka was considered initially with a target of organizing 1800 Dairy Co-opera tive Societies, four Milk Unions and processing facilities were set up to the tune of 6. 5 lakhs per day by 1984. Under Operation Flood – II ;III, project which started in 1984 ; 1987 covered the remaining parts of Karnataka. Thirteen milk unions are organized in 175 talukas of all 20 districts then and the field work was extended by organizing more dairy co-operative societies. The processing facilities i. e. hilling centers, milk dairies and powder plants were transferred in phases to the administrative control of respective co-operative milk unions and the activities continued to be implemented by these District Organisations. Additional processing facilities were created ; existing facilities augmented every decade with the help of Govt. / Zilla Panchayat and NDDB to handle ever increasing milk procurement without declaring milk holidays. The processing facility as exists at 32. 25 lakh liters/day is further strengthened. (d) AREA OF OPERATION IN KARNATAKA KARNATAKA MAP I n this Karnataka map we can see the area of operation of K. M. F the symbol is K. M. Fs area of operation in Karnataka. K. M. F is having branches in almost all districts of KARNATAKA UNITS OF KMF KMF has the following Units functioning directly under its control: * Mother Dairy, Yelahanka,Bangalore. * Nandini Hi-Tech Product Plant, Channarayapatna. * Nandini Milk Products, KMF Complex, Bangalore. * Cattle Feed Plants at Rajanukunte/Gubbi/Dharwad/Hassan. * Nandini Sperm Station (formerly known as Bull Breeding Farm ; Frozen Semen Bank) at Hessaraghatta. * Pouch Film Plant at Munnekolalu, Marathhalli. * Central Training Institute,Bangalore ; Traning Institutes at Mysore/Dharwad. * Sales Depots at B'lore,Mysore,M'lore,Hubli,Gulbarga,Tirupathi ; Kannur (e) OWNERSHIP PATTERN Ownership K. M. F is like this a) District co-operative societies (b) National dairy development board (f) PRODUCTS PROFILE Nandini homogenized milk in pure milk which is homgenized And pasteurization consistent right through it gives you more cup of tea and coffee and its easily digestable. Nandini ghee made purely from cows milk and not a dultrated. and good for health Cows pure milk, UHT processed bacteria free in tamper proof tera fino pack . which keep milk fresh upto 60 days without refrigeration until opened , available in 500 ml and also in 1 liter Toned milk from nandini fresh and pure milk containing 3. 0 % fat and 8. 5% snf . available in 500 ml 1 liter . Full ice cream milk from nandini containing 6% fat and 9% SNF a rich creamy and tastier milk for home made sweets. (e) COMPETATORS INFORMATION 1. Arokya milk dairy- it procures most of its milk from milk unions of belgum . it procures 10,000 liter’s of milk every day. It’s located near desur ,near belgum 10 km away from city on NH-4. 2. Mayor dairy – it procures milk from belgum and other regional dirsticts mainly chikkodi, rayabhag ,and athani. Procures more than 25,000 liters daily. its located near kholapur,and supplys milk to all over state. 3. Adity milk dairy – a well known company in north Karnataka and procures milk 25,000 milk (approx) 4. Ram-Rahim milk dairy – this is solely owned small scale rivate company established in1987 with an investment of 2. 28 lack in dharwad (f) FUTURE PROSPECTUS PERSPECTIVE PLAN- 2010 – After the closure of OF-III project. Government of Karnataka and NDDB signed an MOU during February 2000, for further s trengthening the Dairy Development Activities in Karnataka with an outlay of Rs. 250 Crores. Consequent to the announcement of new lending terms and conditions by NDDB through an evolution of an action plan – Perspective 2010 to enable the dairy co-operatives to face the challenges of the increased demand for milk and milk products by focusing efforts in the four major thrust areas of Strengthening the Co-operatives. Enhancing Productivity, Managing Quality and building a National Information Network, plans are under implementation. FUTURE  VISION To consolidate the gains of Dairying achieved in the state of Karnataka and with a view  to efficiently chill, process and market ever developing and increasing milk procurement with an utmost emphasis on the Quality and in the process conserve the socio-economic interests of rural milk producers, the Govt. of Karnataka through KMF has proposed to undertake several projects with financial and technical support of NDDB for which an MOU was signed between Govt. of Karnataka and NDDB on 10th Nov. 2004. (g) THE GROWTH PROCESS The growth over the years and activities undertaken by KMF is summarised briefly hereunder: ITEMS| UNITS| 1976-77| 2011-2012(Up to Mar'12)| 2012-13(Upto Aug'12| Dairy Co-operatives| Nos| 416| 13006 REGED / 11568 Funct|   Ã‚     13242 REGED /11773Funct  Ã‚                          Ã‚  | Membership| Nos| 37000| 21. 51 Lacs|   Ã‚                       21. 84 Lacs| Avg. Milk Procurement| Kgs/day| 50000| Avg. 42. 85  Ã‚  Ã‚  Peak  Proc. 46. 49(Nov'11) LKPD| Avg. 49. 45Peak  Proc. 52. 76(June'12LKPD| Milk Sales| Lts/day| 95050| 28. 90 LLPD / Curd:2. 74 LKPD / Good life   2. 19 LLPD| 28. 18 LLPD / Curd:3. 11 LKPD / Good life   2. 19    LLPD| Cattle Feed Consumed| Kgs/DCS| 220| 2958| 3025| Daily Payment to Farmers| Rs. Lakhs| 0. 90| 785|   Ã‚                             987| Turnover| Rs. Crores| | 5823. 69|   Ã‚                     ———-| World Bank Study – Observations The World Bank, in its study on the effect of Co-operative dairying in Karnataka, has pointed out that : * The villages with Dairy Co-operative Societies are much better off than those without. * The families with dairy cattle are economically better than those without dairy cattle. * Women who had no control on the household income have better control in terms of Milk Money. * A single commodity ? MILK? has acted as a catalyst in the change in the Socio-Economic impact of the rural economy. * There is a positive impact on those at the lower end of the economic ladder both in terms of landholding and caste PART B MC KENSY’S 7S FRAME WORK MC Kensys’s 7s frame work – the 7s is popularly known as mc kensy’s 7s ,because two persons developed this model Tom peter and Robert waterman . they both have been consultants at MC Kensy’s co. At that time they published 7s in their article ‘STRUCTURE IS NOT ORGANISATION’ , in 1980 . ‘ART OF JAPANESE MANAGEMENT’ in 1981,and in ‘IN SEARCH OF EXCELLENCE’ in 1982. Model consists of 7 elements they are distinguished as ‘hard and soft skills’. Hard skills are feasible and easy to understand, soft skills are known by workers department. I. (a) STRUCTURE OF ORGANISATION UNDER BOARD OF MANAGEMENT II. (b) STRATAGY * To achieve national goal K. M. F works a lot to change according to consumer needs and taste. Maintaining consistant growth adn expansion of market all over india. * Tries to stick to stick to plan and achieves objectives. * Maintaining quality of product and acquiring market. III. (c) SYSTEM K . M. F works in a systematic manner in production and in management ,while producing they follow to ways * Maintaining enough inventory. * Well equipped storage facility. * Fast transportation. IV. (e) STAFF – This co-operative society makes use of various principle of staffing and recruitment Other like personel, promotion, induction, salaries, and other benifits to make thir woekers perform well and to extract maximum from their work. V. (f) SKILL Here staff is recruited according to skill , like differentiating between educational skill and hard skills . and they also train their workers for skill development. VI. (g) STYLE K. M. F a specific style of work like it (a) strictly follows rules and regulation (b) co-ordination between workers (c) reliable and dependable VII. (h) SHARED VALUES Some fundamental and core values which are spread and shared in the organisation in KMF they are * Consumer satisfaction, * Commitment to quality, * Cost and time conciseness, * Innovative and creativity, * Trust and team spirit , * Individual respect, * Integrity. PART C S. W. O. T ANALYSIS STRENGHTS * enjoys good market, * Wide distribution, * It has good will, * Enjoys market region * Less transport cost to local areas, * WEAKNESS * Less sales and consumer handling, * Commissions paid is less compared to other brands, * In adequate sales promotional activities, * OPPORTUNITIES * There is scope in new developing areas * Availability of mil k , * Wide area to extract source, * THREATES * Lots of emerging pioneer companies, * Low level of consumer awareness, * Tough competition. ANNUAL REPORT As we can see that annual report of company is quite impressive , and company is performing well. BIBLIOGRAPHY 1. KMF DHARWAD.

It is up to you Research Paper Example | Topics and Well Written Essays - 750 words - 1

It is up to you - Research Paper Example Why is this still existing? Are women incompetent or what? This paper aims at explaining the existence of glass ceiling at workplace in our society despite the enormous efforts towards creating equality. There are a lot of reasons why we have few women in leadership roles. First, women don’t devote more of their time to their career. A lot of men spend a considerable time on their careers. This is not the case with women. They are more family oriented than work oriented. A man, in the workplace, always dreams or receiving promotions and rising up ranks of leadership. That is not the case with women. They have family oriented mindsets which rotate around their homeplace issues. Even though a woman may be liking the kind of the leadership role she is serving, she will like to spend some of her time with her family. Women feel happy being near their children and nurturing them up. They always prefer a work/family balance which reduces their time devoted to their careers (Byron, 2005). As an employer, be sure I will prefer men for leadership responsibilities because of their readiness to work for long hours. A leader who shows value for their job is likely to be entrusted with le adership responsibilities. This feature is common with men than women hence the reason behind existence of glass ceiling. Secondly, the issue of less experience due to childbearing and childrearing with women hinder them from acquiring leadership roles. Married women are bound to get pregnant at some point in their lives. Assume that we have a very competent woman who we have just entrusted with leadership responsibilities in our organization. She falls pregnant, and we are forced to grant her maternity leave. In her absence, we need a new leader. We will be forced replace her with a competent individual to lead us. She may take long to return from her leave. Her experience will be limited by her absence in this role. Upon returning, we may not re-instate

Principles of coaching and practice in sport Essay

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Differentiation between Customer Relationship Management - Essay Example In the yester years banks used to invest in maintenance & development of operational systems but now they are considering their marketing campaigns (mainly offline) to boost up their overall earnings. (Rajola, 2003, p.17) Benefits that can be derived through CRM are the reporting tools that enable companies to have strategy in their businesses & also have the opportunity to keep the consumer’s contact. (Sharp, 2003, p.175) On the other hand Customer Experience Management (CEM) is an entire process of accumulating a consumer’s experience with a product or a particular company. The idea of CEM is mainly built on the orientation of the process & hence it tries to relate the relevance of a product or for that matter, the producer firm, to a customer’s life. In CEM the overall motto is not to sale the goods to any particular consumer, instead the idea is to maintain & share the experiences of the product with the consumers even after the sale. By doing this, value is created for the firm & a loyalty is built up among consumers. (Schmitt, 2003, pp 17-18) Customer Experience Management is an approach that focuses mainly on the experience of consumers. It focuses on the consumers’ purchase & usage mannerisms. Thus the customers may feel delighted with newer products while on the contrary Customer Relationship Management rarely focuses on the emotional bond with the customer. In CRM customer’s feedback regarding a product or a service is not considered. (Schmitt, 2003, pp 16-17)

A Speech About Tennis Shoes or Presentation Example | Topics and Well Written Essays - 500 words

A About Tennis Shoes - Speech or Presentation Example A major distinction could be made between the tennis shoes based on the material used to make them. Generally, there are three different types of tennis shoes made up of canvas, leather and vinyl. Shoes made of canvas provide comfort to the feet since it is the most breathing material and the one which keep the feet without sweating. On the other hand, leather shoes provide better stability and the material is much comfortable for the feet even if it breathe less. Shoes made of vinyl are the most comfortable choice for the feet but possess the disadvantage of making the feet hot and sweat even though vinyl is able to absorb water from the wet surroundings. You should also realize that tennis shoes vary according to the nature of the court. Specially designed shoes are available for hard courts, clay courts and grass courts and players could choose their shoes accordingly. Shoes which have added tread and soft sole are suitable for hard tennis courts and you can go for flexible and so ft souls if you are going to play on soft courts (Brown xvi). The sole of the shoe is considered to be an important part and different types of rubber components are used to increase the durability of shoes.

Timberland Essay Example | Topics and Well Written Essays - 500 words - 1

Timberland - Essay Example It is famous for its increased development from being a Boot maker to a larger Earth keeper. Timberland has CEOS who have desirable traits; they have negotiation skills and humility. These are the success factors of timberland that made it appear on top of other companies. Timberland stakeholders are futuristic about the company’s development. It does not concentrate only on its success but also what benefits it can bring to the earth. The stakeholders of Timberland Company work to the success of the company. They do not put in their self –dealings. Timberland Company progressed well due to the presence of devoted stakeholders who generate new ideas of improving the company. This company extended its service to other companies making it unique. It goes into partnership with other company stakeholders, which will provide support to its developing issues. Example of such stakeholders includes its partnership with Boston’s City year. Timberland in partnership with this company promotes community service. Timberland ensures that whatever chosen goal in place relates to social responsibility and sensitivity to the environment. Timberland focus on Earth keeping it profitable to the company. All the processes at timberland involve the sensitivity to the environmental conservation. Unlike other companies, Timberland Company is concerned about the keeping of the environment whenever it undertakes any activity within the company. It works on the principle that one can run a profitable business and be considerate to basic human rights. During the production process, Timberland uses the recycled materials that are cost effective as compared to using new ones. It produces boots that have green soles, which are from recycled materials. By using materials, which are possible to recycle and are harmful to the environment, it promotes environment

CASE STUDY Essay Example | Topics and Well Written Essays - 1000 words - 5

CASE STUDY - Essay Example ver, she lost her chance of receiving consultation fees as well as invitation to conferences, since she thought that the book would receive substantial loyalties. As such, Best incurred additional costs when she was forced look for other publishers, and made her to suffer a setback in her career. She also suffered a diminution of respect in the eyes of her colleagues based on the number of colleagues she asked to review her book. According to contract law, mental illness as well as emotional suffering cannot be recovered in the event of contract breach. A recovery in the event of emotional disturbance prevails in case the breach caused bodily harm (Law Handbook 2014). Additionally, damages resulting from limited circumstances comprising of constitutional violations, intentional torts, or breach of good faith can be recovered (Cohen and McKendrick 2005). In the case of Best, the breach of contract by Engineering Books Incorporated did not create bodily harm, indicating that the contract was unrecoverable. The Plaintiff (Best) contracted with the defendant (Engineering Books Incorporated) for the publication of her manuscript, which the defendant confirmed was right for publication. After Best supplied the company with her manuscript, they told her it could not be published because of the heavy publication costs involved. In this case, Best suffered financial and emotional distress because she lost her chance of receiving consultation fees and invitation to conferences, which made her to suffer a setback in her career. She also suffered a diminution of respect in the eyes of her colleagues based on those she asked to review her work (Abele 2007). Best was forced to seek for third party publishers who confirmed that her work would be published if only she was willing to incur the costs involved. With respect to the damages that Best suffered, she should seek remedies pertaining to negligent misrepresentation and emotional distress. She should sue the company for

What historical insights can industry materials (for example, Essay

What historical insights can industry materials (for example, marketing trailers or posters etc) provide in relation to film noir - Essay Example We take a quick peek into how the genre has survived the dual dominance of changing face of Hollywood and commercialization to ensure it holds its place, in spite of not being considered as a genre by many critics. Often classified as the art of making black films, film noir has crime trapped in black and white. There are no shades of gray in the story telling or the narrative. Every word uttered by the protagonists are filmed and shown to the viewer. And the most important part of the genre is creating that psychological shroud that propels the viewer in the audience to experience thrill, crime, and goriness coupled with a pessimistic view of the life of a fear stricken man. With fear of God replaced by fear of crime, film noir has always exploited the psychological tension that it builds up in its audiences (Conard & Porfirio, 2007, p.122). In film noir, it is all about using a set of standardized techniques to create an atmosphere of suspense and thrill. This is in stark contrast to the rest of the thriller movies in Hollywood under the crime and action genres, which rely on showing the activity of crime (like an explosion) happen, than concentrate on building up psychological tension throu gh motion picture of scenes related to the crime (like ticking of the time bomb). This genre evidently has a good amount of impact in engaging the audience and is a challenge for directors to achieve while filming the story. Let us take for example, the case of this film from the mid-nineties, â€Å"The Usual Suspects†. It is a story of five people who are held as suspects in a series of crimes. While the detective is busy trying to find the real criminal, which ultimately happens over the loud twist in the end, each of the five subjects offer elaborate and often untrue flashbacks to their gory pasts during the interrogation, only to mislead the officers. Why they do so is a story that reveals itself slowly, but what we look for in this film is how different

Video game and primary online games Essay Example for Free

Video game and primary online games Essay Computer game addiction is a worrying aspect of the modern-day technologically able youth. Many children spend hours a day on computers, so much so that computers have become a primary source of entertainment for them , as well as a convenient baby-sitter for parents. Throughout this guide, the details of computer game addiction will be discussed, such as addiction signs, solutions to the problems and alternatives to computers for entertainment. Here are the Famous or most played online games. * 3 Primary Online Games: * World of Warcraft * Final Fantasy XI Online * EverQuest * These are called MMORPGs – Massive Multiplayer Online Role Playing Games * MMORPGs never end, there isn’t a final goal state which you can achieve. You ultimately strive to be the best of the best within the game. II. Statement of the problem Computer Addiction is an ongoing problem for youths to adults everywhere. It involves the person spending time on the computer for hours more than necessary. The problem with Computer Addiction is that as more youths are logging onto the computer, they are spending more time online than doing another things. They become addicted to the computer, and use their time on the computer instead of doing other things, like spending time with the family or doing homework. This causes strange and irrational behaviour, turning these people into computer addicts. 5 Question about Computer Gaming Addiction 1. What is the effect of being Computer Addicted? 2. How do people become addicted to Computer Games ? 3. Doe`s computer addiction affect our health? 4. What symptoms can you find in people who is addicted to online games? 5. How can we say that the people or person is already addicted to computer games ?

Instincts in humans

Instincts in humans Instinct is behavioral triggering mechanism which occurs in all living organism. They are merely responses towards some stimuli. These stimuli can occur through environmental interaction or through learning. Humans instincts are mostly witnessed in human behaviors which include sexual activation and human emotions. Instincts occur as a result of stimuli which trigger certain behaviors. These behaviors are predetermined by natural and environment setups. Instincts are innate/ unlearned. The patterns of the actions are as result of instincts which are fixed, inherited but unlearned. This introduces a new concept of innate behavior. This shows that contrary to actions triggered by learning experience, instincts are shown as having no learning format. These behaviors are determined by human maturity. The biological outcomes can be termed as innate behaviors that can be adapted easily. Examples of these include; reproduction, courtship, fighting amongst others. Despite this, there is no specific argument of human behavior being instinct controlled. Some sociologists argue that instinctive behavior should acquire such characters such as being; irresistible and be vulnerable to changes. They also believe that it should apply to all organisms as well as being unlearned (John, 1993, 21). Instincts are mainly controlled by the brain and require some manipulation of the neurological system through learning. Learning may take various forms such as habituation and association. Habituation involves neglecting of non stimulating stimuli. On the other hand association involves linking up experience to obtain stimuli. In this type of learning, meaningful decisions are arrived at. It involves discriminating some things to gain others. Instincts are involuntary in that they are inbuilt responses to a natural event. It is a natural inward impulse that result to some outstanding behavior traits such involuntarily, unreasoning and unconscious state leading to certain actions without considering the outcome. Thus instinct is an involuntary force in a certain direction of events. Instinct takes into consideration, the spiritual life and it triggers the thinking capacity in a human whom in failure to thing may be forced to do so. Whenever the degree of being conscious decreases as a result of contributing factors such as; fatigue and depression, then an instinctive behavior originates (Donald, Martin, 1997, 11). In this view, instinct can be discussed in various aspects which include sexuality, creativity, and activity amongst others. Experience is a contributing factor to certain behavior to ones offsprings by affecting gene appearance. Protein contents in the body are determined by the location and quantity of genes in the body and are controlled by the environment and learning. Genes are mainly affected by environmental changes which as a result bring changes in the lineage inheritance of genes. Key stimulus is an occurrence which affects behavior as a result of the instinct created. These stimuli contribute to innate simulations which as a result leads to fixed action patterns. Instincts are complex fixed action patterns. Instincts are character traits that are inherited and unchanged in an organism. They are responses to environment and they occur unconditionally. They can be viewed as a prose of behaviors which are unchanged. These fixed action patterns occur as a result of a response to a signal or stimuli. These signals are referred to as releasers when they work as communicating bonds between organisms of the same species. Fixed action patterns in validity creates a rigid and inefficient survival mechanism since this will restrict an organism in behaving in a certain manner, for instance, the behavior of birds rolling white objects into their nests referring them to eggs. The type of the fixed action patterns are mainly determined by certain body cells which are referred to as sensory receptors (Andrew, 1994, 53). For example the auditory sensory receptor can receive a terrifying sound which may result to a flight response. The magnitude of the key sti mulus is determined by the integration of various signals in the sensory cells which also determine the magnitude of the response. Hormones are cores of these responses and are produced in the endocrine system in a body. Behavioral genetics is the study of human behavior which occurs as a result of a response to a certain stimuli triggered through learning or environment. Instincts can also be considered to be the contributors to survival activities such as cultural and political. These are prospered through learning which non instinct is. There are times when there double existences of contradicting instincts may lead to a displaced situation. Instincts are activated by releaser. It is true that all human beings can be motivated or have motive. This implies that the behavior is in a certain manner so as to achieve a perceived stand. Emotions are believed to be day in day out scenario in every person across the divide whether promising or not. Mainly emotions and motives are mainly controlled by the nervous system (Andrew, 1994, 71). These bring some biological influences which trigger humans to behave in certain ways in response to the effects. These are instincts. Instinct is present in every species. Instinct is viewed as the inbuilt trait of an organism directed to behavior pattern, in response to certain stimuli such as environmental. In nature, all living organisms are perceived to posses some behavioral traits as a response to some external stimuli and they respond to them without learning; for instance bees respond to nectar flowers without being instructed. Thus instincts are taken to apply to every species since most of the behavioral traits are as a result of instincts. They determine to great extent, the survival mechanism. For instance, imprinting is an instinct in certain birds. In this type of instinct, birds are swayed in following any moving object referring it to be the mother (Donald, Martin, 1997, 33). This instinct also contributes to selection of sex as birds tend to follow the traits of the parents of the opposite sex. In considering the behaviors of species, learning may be involved, though, it is not a factor in instinctive behavior. The inputs in any occurrence may affect both the releasing stimuli and the results. Sociobiology and ethnology deals are the study of human behavior and animal behavior. On the other hand, Psychoanalysts view instinct in terms of motivational drives. Instincts can be viewed as reflexes. These determine developmental stages in living organism. There is also existing argument that humans may not be having instincts thus making them to acquire complex behavior patterns (John, 1993, 50). In conclusion, instincts can be viewed as inborn perception of a living organism as a response to some stimuli which are influenced by learning or environment. It can also be deduced that instincts occur in every species since it is a character trait in response to a certain stimuli which might be disastrous. Instincts can also be seen as reflexes in human body. There are some outstanding human characters which have been attributed to instincts. These include; human moods, fight and fight responses. Work Cited Andrew L. Cherry. The Socializing Instincts: Individual, Family, and Social bonds, Mahwah, NJ, Praeger Publisher, 1994 Donald H. Ford, Martin E. Ford. Humans as Self-Constructing Living systems, New York, Lawrence Erlbaum Associates, 1997 John Birtchnell. How Humans Relate: A New Interpersonal Theory, Mahwah, NJ, Praeger Publishers, 1993

Role of Edutaintment for Safe Motherhood Education

Role of Edutaintment for Safe Motherhood Education THE PRACTICE OF SAFE MOTHERHOOD: CAN EDUTAINMENT BE THE WAY FORWARD? INTRODUCTION The Safe Motherhood concept was delivered worldwide to bring about reduction in maternal mortality. This concept has been successful to some extent but it has been discovered that Nigeria is yet to meet its 75% target of curbing mortality by year 2015 to its lowest ebb. Despite the Safe Motherhood initiative in Nigeria, pregnant and Post-partum women especially those in the rural communities still do not have a favorable disposition to practicing safe motherhood. This could be as a result of poor knowledge of these women about the concept of safe motherhood (Igbokwe and Adama, 2011). However, Mass Media as channels of mass communication is to inform, educate and persuade its audience to accept new ideas and technologies to enhance their living conditions. Edutainment is a form of communication used for the purpose of entertaining and education to create social change. Edutainment uses popular entertainment such as dramas, folklores, documentaries, talk shows and discussions to tackle social issues for the purpose of inciting change and promote positive attitude. Soul City Institute (2013) further defines edutainment as: any communication project that sets out to use popular culture to educate and challenge people. Edutainment is not a theory but a strategy to bring about individual and social change. It uses popular entertainment formats to tackle serious social issues in an innovative and entertaining way Singhal and Rogers (1999) points out that â€Å"Entertainment-through television, radio and music is one of the most effective communication strategies for reaching the public to promote family planning and other public health issues†. Therefore, mass media can shape health beliefs of people while promoting knowledge and awareness of health messages. The Mass media play a major role in peoples everyday lives. This is evident in how routine it has become to watch television, listen to the radio, surf the internet, and read newspapers and magazines. Television as a major tool of information dissemination and entertainment programs is a veritable tool for mass education. Since it is a visual medium, women can see examples of the various family planning methods available and safe health practices can be demonstrated during edutainment programmes. Also, television has the capacity to reach larger groups of women simultaneously thus, helping to facilitate and create awareness amongs t women on prevention and ways to handle health issues they are plagued with. STATEMENT OF THE PROBLEM Reduction in maternal deaths has become the major preoccupation of stakeholders in maternal health today as evidenced by its frequent appearance in most developmental objectives in the world today. It is also the 5th goal in the Millennium Development Goals (MDGs). World Health Organization (WHO) citing Graham indicates that the women dying are in their prime of life: they are crucial to society and the economy; they sustain the next generation; they make up more than half the workforce†. The discussion paper of Tinker et al (2000) reported that â€Å"womens low socioeconomic status and reproductive role expose them to risks of poor health and premature death†. They assert, further, that Womens reproductive biology, combined with their lower socioeconomic status, results in women bearing the greater burden from unsafe sex which includes both infections and the complications of unwanted pregnancy. Over the years, women in Nigeria and Africa, at large, have been plagued with health issues such as high mortality in childbirth. To combat maternal morbidity/mortality and other health issues that women face, there is the need for quality reproductive health services, such as medical care which includes family planning, safe pregnancy, delivery care, treatment and prevention of sexually transmitted infections, such as HIV and AIDS. Kalyani (2007) notes that while health issues on women are rampant and on the increase, the attitude of women towards seeking information on their health is low with little done in research about how women seek information pertaining to their health. Studies have revealed further that not all women understand and are able to process the health messages they come across. An example is the Findings from the National Adult Literacy Survey which indicate that â€Å"almost half of the U.S. adult population has limited literacy skills, and one-quarter is functionally illiterate†. Flores, Weber, Kilker, Dang and Lindsey (2007) observe that this is so as Health information often includes â€Å"technical terms and concepts that are hard to understand, regardless of ones level of education or literacy†. However, reading, understanding, and using health information can be a difficult task for those with limited literacy skills. Thus, the need for media programmes on health, as media cut across literacy level. To reduce these health challenges to their lowest ebb, television as a medium of entertainment and information seek to keep the ‘woman’ educated and informed. There is the need for media education on health a s a result of the complexity and population of the Nigerian society which health workers cannot handle alone. Objectives of the study The general objective of this study is to examine the extent to which edutainment programmes on the broadcast media have helped in promoting the practice of safe motherhood. Other objectives are: To determine if pregnant and post-partum women through Health edutainment programmes on the broadcast media have the knowledge of Safe Motherhood. To find out if pregnant and post-partum women practice the health messages on Safe Motherhood they watch or listen to. Research Questions To what extent do pregnant and post-partum women have the knowledge of Safe Motherhood as a result of health edutainment programmes on the broadcast media? What is the attitude of pregnant and post-partum women to the practice of Safe Motherhood? Scope of the study This thrust of this study is to investigate the extent to which edutainment programmes on the broadcast media have helped in promoting the practice of safe motherhood. This study will cover pregnant and post-partum women in Ilisan Community within the ages 15 to 49 years of age. Ilisan community is a town located in Ikenne Local government area of Ogun state. It is a community that has a number of her female populations is either illiterate or semi-literate. It is also a community that has a high rate of teenage pregnancy. LITERATURE REVIEW Safe Motherhood Geefhuysen (2000) defines Safe Motherhood as is the â€Å"culmination of services for women from the beginning of life and the ability to choose when to become pregnant†. The concept of safe motherhood includes taking necessary steps when preparing to get pregnant such as adequate preparation for the well- being of the mother and the growing fetus before conception and taking appropriate measures to ensure successful delivery. The purpose of Safe Motherhood initiative is to decide when to get pregnant through the use of contraceptive to promote family planning, prevent maternal mortality by saving for possible maternal emergency while receiving healthcare delivery service from a trained provider. This is affirmed by Igbokwe and Adama (2011) who pointed out that â€Å"safe motherhood is aimed at preventing maternal and prenatal mortality and morbidity. It also enhances the quality and safety of womens live through the adaptation of combination of health and non- health strateg ies† Maternal mortality The issue of maternal mortality has been a growing concern to world leaders and stakeholders in this field. â€Å"Maternal mortality is a single most important health issue facing obstetricians, gynecologists and Nigerians† (Society of Obstetric and Gynecology of Nigeria- SOGON). This problem arises from unequal power between men and women in sexual relationships which expose women to involuntary sex, unwanted pregnancy, and sexually transmitted infections including HIV and AIDS (Tinker, Finn and Epp, 2000). The world maternal ratio also necessitated the 5th Millennium Development Goals to have reduced maternal mortality ratio (MMR) by year 2015. The recent report by United Nations Fund for Population Activities UNFPA (2014) shows that: Globally, the maternal mortality ratio dropped by 45 per cent between 1990 and 2013, from 380 to 210 deaths per 100,000 live births. Worldwide, almost 300,000 women died in 2013 from causes related to pregnancy and childbirth. Maternal death is mostly preventable and much more needs to be done to provide care to pregnant women. Health Messages and Edutainment Programmes Yahaya, Fadairo and Ogunele (2009) explain that information, entertainment and education are very important to women. Therefore, health communicators should always include some elements of information, education and entertainment in their health and other development messages targeted at women in order to attract or gain their attention. They summarised from their study in Lagos that women experienced a serious improvement in knowledge and a positive change in their health behaviour as a result of watching and listening to various health programmes on Entertainment-Education channels. For instance, 61.2% indicated serious improvement in knowledge, while 59.8% had a positive change in their health behaviour due to programmes on family planning on television and radio respectively. Also Farhana Ahmed (2008), in their report, affirms that mass media techniques that combine entertainment with health education are particularly effective in producing behaviour changes. This they discovere d in their findings on a soap opera in Tanzania â€Å"Twende na Wakati† (Let’s Go with Times) â€Å"which has influenced about one- fourth of its listeners to adopt family planning methods and HIV/ AIDS prevention while 65.5% of the participants said they discussed pregnancy and maternal health issues after the campaign† Also, several studies, Singhal and Rogers, 1999; Brown and Singhal, 1999 and Tufte, 2002 point out that Entertainment-through television is one of the most effective communication strategies for reaching out to the public to promote social change. Singhal and Rogers (1999) also notes that television soap operas, popular music, street theatre and comic books have all been used to educate the public about such health issues as family planning, HIV and AIDS prevention, environmental health, female equality, improved sanitation, female genital mutilation (Singhal, Rogers, 1999). Findings from their study showed that entertainment-education in developing countries confirm that the strategy changes behavior. Methodology Design: The structured questionnaire for the survey was designed in English but the data collectors were trained to interpret the questions in the local dialect. The design is considered appropriate because the study will essentially focus on people. Setting: The study was carried out in Ilisan Remo, Ogun State. Ilisan is a community located in Ikenne local government area of the state. It has a primary health care center, a teaching hospital owned by Babcock University and a few other privately owned hospitals that provide medical care. Ilisan also have a couple of Traditional Birth Centers which a great number of pregnant women visit. Procedure: a total of 110 copies of the questionnaire were distributed. The copies of the questionnaire were administered at homes, shops, the market place, private offices, hospitals, institutions, churches and mosques. 100 were returned and analysed using descriptive statistics such as frequency tables and percentages. Brown, W. and singhal, A. (1999) Entertainment-Education Media Strategies for Social Change Promises and Problems. In Demen, D. and VIIInnmath, K. (ed.), Mass Media Social Control and SocIal-Amea. Iowa: Iowa State Univenity Press. Retrieved from http://utminers.utep.edu/asinghal/Articles%20and%20Chapters/singhal_usdin_scheepers_goldstein_japhet.pdf Farhana, S. Ahmed, J. (2008).Entertainment-Education to Promote Safe Motherhood: In the Context of Bangladesh. Canadian Social Science 4(4). Canadian Research Development Center of Sciences and Cultures. Retrieved from http://www.questia.com/read/1P3-1584808581/entertainment-education-to-promote-safe motherhood Flores, L., Weber, K, Kilker, P., Dang, P. Lindsey, L. (2007). Health Education Efforts in Uncertain Times: Helping to Ensure Healthy Pregnancies in a Time of Crisis. American Journal of Health Education. Vol 38(4). Gale Group Geefhuysen, C. (2000) Safe Motherhood in Indonesia: A Task for the Next Century. In: Berer, M. and Ravindran, S. (ed.) Safe Motherhood Initiatives: Critical Issues. Retrieved rom http://www.rhmjournal.org.uk/publications/SafeMotherhood.pdf Igbokwe, C. and Adama, G. (2011) knowledge and practice of Safe Motherhood among childbearing mothers Attending maternal and child health (mch) Clinics in nsukka health district. Journal of Research in Education and Society Vol.2(1). Retrieved from http://www.icidr.org/jres_v2nos1_april2011/Knowledge and Practice of Safe Motherhood Initiative (SMI) among Childbearing Mothers attending Maternal and Child Health (Mch) Clinics in Nsukka Health District.pdf Kalyani, A. (2007). Information-Seeking Behavior of Women in Their Path to an Innovative Alternate Treatment for Symptomatic Uterine Fibroids. Journal of the Medical Library Association, 95(2): 164-172. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1852624/ Soul City Institute (2013) Edutainment: Using stories media for social action and behaviour change. Retrieved from http://www.google.com.ng/url?sa=trct=jq=esrc=ssource=webcd=2ved=0CCIQFjABurl=http%3A%2F%2Fwww.soulcity.org.za%2Fresearch%2Fpublished-articles%2Fedutainment-using-stories-and-media-for-social-action-and-behaviour-change%2Fdownloadei=VnP9VNuaI8vfapqSgYAOusg=AFQjCNFzf-ESEywiAXHtnk-_U6bJe_jkAAsig2=QdJ7fbpcrFiNaSEMB4mSNQbvm=bv.87611401,d.d2s Singhal, A. Rogers, E. (1999). Entertainment-Education: A Communication Strategy for Social Change. Mahwah, NJ: Lawrence Erlbaum Associates. Retrieved from http://www.questia.com/read/57758858/entertainment-education-a-communication strategy SOGON, (N/A).Fact Sheet on Reproductive Health in Nigeria: Facts and Figures. Tinker, A., Finn, K. Epp, J., (2000). Improving Women’s Health Issues and Interventions. Health, Nutrition, and Population Family (HNP). The International Bank for Reconstruction and Development / The World Bank. Washington, DC 20433 Tufte, T. (2002) Edutainment in HIV/AIDS Prevention. Building on the Soul City Experience in South Africa. In: Servaes, J. (ed.), Approaches to Development Communication, Paris: UNESCO. Retrieved from http://www.unesco.kz/publications/ci/hq/Approaches%20Development%20Communication/CHP13.PDF UNFPA (2014). The Millennium Development Goals Report. Retrieved from http://www.un.org/millenniumgoals/2014%20MDG%20report/MDG%202014%20English%20web.pdf WHO (World Health Organization) (2013, February 6-7). Meeting to Develop a Global Consensus on Preconception Care to Reduce Maternal and Childhood Mortality and Morbidity. A Meeting Report presented at the World Health Organization Headquarters, Geneva. Retrieved from http://www.who.int Yahaya, M., Fadairo, S and Ogunele, A. (2009). Attitude and the Effect of Health-based Entertainment-Education Strategies on the Knowledge and Behaviour of Women in Lagos State. International Journal of Agricultural Economics Rural Development 2 (1): 2009. Retrieved from http://www.ijaerd.lautechaee-edu.com

Earthquake of 1987 :: essays research papers fc

I. Introduction Earthquakes in California are certainly not a surprise. What is a surprise is their unpredictability and randomness. Geologists say there is roughly a 50 percent chance that a magnitude 8 or more quake will hit the Los Angeles area sometime over the next 30 years. And, over the past twenty years, the Los Angeles area has witnessed several earthquakes, and in particular, two that were quite devastating; the 1971 San Fernando earthquake, and the January 17, 1994, Northridge Earthquake. Given the certainty that earthquakes will occur, they still seem to come as a surprise, and leave many communities unprepared to deal with their aftermath. For example, on October 1, 1987, at 7:42 a.m. the residents of the Los Angeles basin got a jolting reminder of the perils of "living on the fault line." This was due to the so-called Whittier Narrows earthquake. Hardest hit by the quake, was Whittier (pop. 72,000). Whittier is twelve miles from downtown Los Angeles and was the community closest to the epicenter. When the quake, registering 6.1 on the Richter scale, first struck, it was thought to be centered along the Old Whittier Fault. However, after extensive study, it was determined that it was actually the result of a "new" fault, or a fault that had not previously been discovered by scientists. II. Lessons Learned From The 1987 Whittier Narrows Earthquake What are the lessons learned from the Whittier quake? And, how does this quake compare to other more recent, higher magnitude quakes? Despite the fact that regular warnings are part of California living, repeated in schools, in earthquake exercises, by local and state governments, and even in the front of telephone books, many people were caught off-guard and panicked. Fortunately, Californians learned a lot from the Whittier quake. The Whittier earthquake was not the "big one" that Angelenos perpetually wait for. This may be hard to comprehend given the extensive damage caused by the earthquake. Although classified as "moderate," the quake left more than 100 injured and six dead, including an electrical repairman buried in an underground tunnel, a college student struck by falling concrete in a campus garage, and three people who died of heart attacks brought on by the shock. As a spokesman for the city of Whittier put it, the crumbled business district "looks like downtown Beirut." (Kerr, 16). Twenty buildings there were condemned and over 2000 homes were damaged.

Analysis of The Scarlett Letter Essay -- Literary Analysis

Nathaniel Hawthorne was a man of business, politics, nature, morals, dedication and imagination who was greatly haunted by the actions of his Puritan ancestors (Gollin 360). Being one of the pioneers of noteworthy American literature, Hawthorne used the issues of his time and the history of Puritan New England as his settings. He was the son of Nathaniel Hathorne and Elizabeth Manning and was born on July 4, 1804 in Salem, Massachusetts. After his father’s death, Hawthorne and his family moved to their mother’s house. Later, he went to Bowdoin College and graduated in 1825. Here, he became friends with future U.S. president Franklin Pierce. He lacked interest in medicine, ministry and law, so he chose to write (Gollin 358). Perchance in shame of sharing a tie with men like John and William Hathorne, he then added a w to his last name. His early works were short stories put into periodicals and eventually into the Twice Told Tales which earned him fame. Then, he spent a year at both the Boston Custom House and the utopian Brook Farm. Both of these experiences stifled his imagination, and so he left. After marrying Sophia Peabody and having children, Hawthorne became destitute. So, he earned through Democratic Party ties a stable job at the Salem Custom House but lost it when the Whigs took over. So, he began to write again and produced his greatest acclaimed works. Eventually, President Pierce appointed him as the U.S. consul in Liverpool. From Liverpool, he moved to Italy, where he wrote a novel, back to England and finally back to Concord, Massachusetts. There, he died on May 19, 1864. Hawthorne covered the literary gamut with children’s books and short stories to powerful novels. Ultimately, Hawthorne represents how the issues ... ...Book Encyclopedia. Vol. 9. Chicago: World, 2009. 114-115. Print. Delaney, Bill. â€Å"Hawthorne, Nathaniel.† Magill’s Survey of American Literature. Rev. ed. Pasadena: Salem, 2007. Literary Reference Center. Web. 23 Dec. 2010. . Gollin, Rita K. â€Å"Hawthorne, Nathaniel.† American National Biography. Ed. Garraty and Carnes. Vol. 10. New York City : Oxford UP, 1999. 356-363. Print. Hawthorne, Nathaniel. â€Å"Nathaniel Hawthorne.† Preface. The Scarlet Letter. By Hawthorne. New York City: Bantam, 1988. N. pag. Print. - - -. The Scarlet Letter. 1850. New York City: Bantam, 1988. Print. Liukkonen, Petri, and Ari Pesonen. â€Å"Nathaniel Hawthorne.† Kirjasto. N.p., 2008. Web. 23 Dec. 2010. .

The Burden of Deceit in Public Life

The Burden of Deceit in Public Life: Sissela Bok Writing to Discover Nancy, a middle-aged politician, is more than eager to be elected as her town’s mayor in the next election. With the mind-set that she will, in reality, be limited as far as what she can do to help her town as a whole, Nancy decides to â€Å"sugar-coat† her public speech. In doing this, Nancy is confident that the citizens of her town will feel both reassured and hopeful that she will make many positive changes as mayor; even if she doesn’t have the power to do so.In contrast; Tyler, a sixteen-year-old boy, has just been confronted by his girlfriend about cheating on her with her best friend. Instinctively, he denies the situation as a whole, hoping his girlfriend will believe him. Although being dishonest, Tyler feels as though it is the best decision to save their relationship and prevent his girlfriend from getting hurt. While these are both hypothetical situations, they also happen in realit y, and on a daily basis. Nancy and Tyler differ from one another in age, gender, and case-but they are very much alike in the sense that they both chose to lie.The word lie is such a harmless, three-lettered-word, right? Wrong. Lying is something that is both overlooked morally and figuratively. Regardless of what extent one chooses to lie, they are still in the wrong. I feel as though there is no â€Å"grey area† in terms of telling a lie; there is truth, and then there is untruth. With this being said, I consider all of deception, self-deception, deceit, and mendacity to be forms of lying. Deception withholds dishonesty in itself; it undoubtedly correlates to any type of trickery and or fraud.Likewise, deceit involves being dishonest as well. Whether one does this through actions or words would just depend upon the situation. Mendacity includes both lies and also self-deception, making it a more severe form of lying. I do believe that there are different degrees of lying. T here are â€Å"white-lies,† which are used in minor situations, and often used carelessly by individuals. These particular lies correlate to what was said earlier when I stated that lies are overlooked both morally and figuratively.Why do individuals feel the need to tell a so-called â€Å"white-lie† in order to impress another person, cover-up a skeptical situation, or simply for their own enjoyment? This I cannot begin to fathom. In addition, a â€Å"white-lie† is accepted by many in our world today. Humans feel as though it is rational in certain situations and can obviously prevent matters from blowing out of proportion. This is fine, until of course the first â€Å"white-lie† adds up to five, and then ten, etc. Before that person can blink, he or she has converted into a compulsive liar.After a â€Å"white-lie† comes that of a normal lie. By this I mean one that is used intentionally, and with the purpose of covering up wrong. Those who lie ab out things such as committing adultery, stealing, or even taking the life of another, are all sinners in my eyes. To prevent from making this a religious response, I will just bluntly state that if a person is being immoral in any way, shape, or form, they are in the wrong. Lying correlates to this on many levels and is simply unjust.

The Muse Of A Nurse In 1916 –

It was going to be an ordinary afternoon, the 7th of July 191 6_ Ever since It was declared that war had begun on the 28th of July, the whole country had been busting and screaming at the thought of the combat. Most men were Jumping at the idea of volunteering, bragging about their strength and how it will all end by Christmas. I would have liked to have thought that, but I simply didnt have the luxury. My father was 47; too old to be enlisted. He was married anyway, so he couldn't.The war had been on-going for little less than 2 years. A letter came through the post this morning addressed to me, but I had neglected to read It, as I had to be at the local hospital to tend to some accidents that had occurred on the railway. By the time I got back, I was itching to read it. I had to do chores first, however, before I could even look at the letter. Ironing, feeding the chickens and pigs, pulling up the potatoes, checking Jimmy hasnt grazed his knees alling out of the tree and then clean ing out the hay in the stables.It took about three hours, which was infuriating. To top it all off, Jimmy insisted on getting yet another demonstration on how to climb the oak tree. He's only 9, bless him, and he Just cant seem to get the hang of keeping the strength in his arms and wrists. â€Å"Jimmy, I don't really want to do this right now†¦ † I told him, trying to pry him off my hip. He was about half my size, since he's 9 and I'm 23.

Sport Trends in the Ymca

There are multiple ways that recent trends in the sport industry are affecting the YMCA. A majority of them would be revolving around the economy and how the YMCA is considered a luxury to the people. Others would be the increase of fitness in the world and sport curiosity and also the elderly still maintaining their healthy lifestyles. The increased popularity of celebrity athletes in the world are leading to an increased popularity in the sport world (Balmer, 2009). The battle against obesity is increasing the number of people who join a fitness club or health organization.Also, many people are beginning to try to find both healthier lifestyles and seeking a balance between work and leisure (Sports, 2007). Lastly, the way that kids are being taught is changing; practices are becoming known as best practices and the kids are learning more of the sport and becoming better (Stephens, 2009). All members of the YMCA consider it as a luxury to their life. They would not die without it an d do not need it to sustain their current life. When the economy is bad so is the amount of memberships that are still active. If a member encounters a financial situation the first thing that would go would be their YMCA membership.Employees at the YMCA know this, â€Å"At Countryside YMCA, we welcome everyone’s involvement by providing financial assistance to subsidize memberships or classes for eligible families or individuals† so they encourage and run a scholarship program (YMCA). This program encourages young people to stay active and fit while still in school. If your parent may not be able to afford you a full time membership as long as you maintain good grades and can prove that you are a full time student then you will be supplied with a membership at next to nothing if not for nothing at all.Another current trend affecting the YMCA would be the new attitudes toward maintaining health and the attitudes of the elderly toward staying active. The YMCA recently h eld their annual Halloween run. This event is a marathon through the mud. Many officials were very concerned with their recent numbers and were in fear that the marathon would be a disaster and they might actually have to cancel the event. They stuck through it and held the event and they had one of the best turnouts they have ever had. It was because of the youth and the elderly banning together to make this event so amazing.The number for the amount of people participating in the event ages 40 and on increased from a meager 15% to an astounding 35%. The number of people participating from the ages of 18 to 40 nearly doubled. With the increase of sport curiosity the YMCA is prospering because they offer a variety of sports. The increased popularity of celebrity athletes is affecting the YMCA extremely. One of the founders of the YMCA was Neil Armstrong and a lot of people sign up just for that reason. As bicycling expands and the popularity of Lance Armstrong grows the YMCA is begi nning to develop into the trend by now offering spinning classes.Also, as the world of mixed martial arts expands they YMCA went from offering just karate classes to offering more diverse classes that people like to watch and want to learn how to do them. It is clearly obvious that there is a major hike in the world obesity rate. Effects from this rises are people wanting to become more active in the fitness area. â€Å"Health Organization, since 1980, the number of obese people in the world has more than doubled and that in 2008, 1. 5 billion people aged 20 years old and older are overweight and 500 million are obese† (Danek, 2011).Since the YMCA maintains a friendly environment where there is a mass amount of different programs offered more people are beginning to go to the YMCA. Next, people have to work longer and harder schedules at work. This is leading them to have no time to go to a gym or enroll in a class that meets on a certain day and time. The YMCA offers an affo rdable place to work out whenever you want to. It is open nearly all day and all areas are open at any point in the day. If a person is having a tough time balancing their business world with their activity world there wouldn’t be a better place than the YMCA for them.Lastly, the way kids are being coached and how practices are ran are becoming more proficient and more focused on the kids overall ability. Coaches are learning they way to manipulate a kid and get their full potential out. This is certainly happening at the YMCA from their basketball games to their baseball games. Kids are being coached a lot better leading to more success in their games. References Balmer, K. (2009). Sport industry trend. Foresight, Retrieved from http://foresight-trendscan. blogspot. com/2009/09/sports-industry-trends. html Danek, K. (2011).Trends and opportunities for small business companies and entrepreneurs in the sports industry. Entreprenuers Week, Retrieved from http://entrepreneurweek . com/business/2011/10/03/trends-and-opportunities-for-small-business-companies-and-entrepreneurs-in-the-sports-industry/ Sports, A. (2007). Industry trends. Retrieved from http://www. amersports. com/about/corporate_structure/our_industry/ Stephens, R. (2009). Top 10 sports/social media trends of 2010. Sports Networker, Retrieved from http://www. sportsnetworker. com/2009/12/24/top-10-sports-social-media-trends-of-2010/ The ymca. (2011). Retrieved from http://www. countrysideymca. org/

Application of stock valuation and its impact of corporate facet Essay

In every business, management and entrepreneurs are concerned with stock valuation for various reasons such as prediction of market prices in the future, potential current prices that may necessitate profits or when determining share value of the company. Several methods are available for stock valuation and are chosen depending on the type of the company or stock valued. In my experience in manufacturing company, I encountered earning per share, (EPS) growth versus estimated price or earnings, (PE) ratio approach for stock valuation. In this method, the future earnings per share were projected to a given point. The projection was done by determining the growth rate of EPS in each year and the growth rate that was obtained from the past years was used to estimate future stock price (Quiry, & Vernimmen, 2011). When the price of stock was obtained, the company’s current estimated growth rate was fed in the compound interest formula to obtain the current value of share, which was referred to as intrinsic value. The value was the tagged in the stock market as the current price of the company’s share. From my stock valuation experience, I found that it is possible to improve the corporate facet by introducing the same stock valuation approach to local market where such knowledge is not available despite constant transaction that require stock valuation such as buying and selling businesses. This is because current value of stock can be determined the predicted based on growth rate. The total value is determined using other tangible goods in case of sales. The stock valuation method is applicable in the current market where there is constant selling and buying out of businesses. When the owners are able to estimate the stock value at the time of sale, there will low probability of undervaluing or overvaluing the business. Therefore, the introduction of the method to the medium entrepreneurs and businesspersons in the local economy will decrease the exploitation of people who lack corporate finance knowledge. Reference Quiry, P., & Vernimmen, P. (2011). Corporate finance: Theory and practice. Chicester, West Sussex, U.K: Wiley. Source document

“Hobson’s choice” by Harold Brighouse Essay

The play, â€Å"Hobson’s choice,† written by Harold Brighouse, was set during the time period when women’s rights were forbidden – not being allowed to vote for example. In doing so, Harold Brighouse combines both comedy and confliction, between all of the characters. When the curtain comes up, you see Hobson’s daughters on the stage in the shop. Maggie, who is hard working that she will succeed by perusing her wishes rather than her fathers. The audience would perhaps find this situation strange as women during the 19th century were not thought of as business women. As a result of this, tension rises as Maggie is defying the stereotype regarding women. She defies the fact that most women don’t make something of themselves. By looking at the account books, it portrays her personality as forceful, forthright and a business type woman. As Maggie examines the account book, it displays that she is intellectual as she understand maths and she straight seems to be more noticeable from her other sisters as soon as she enters the scene. She automatically seems to look superior to them. During the Victorian days, women had to abide by specific regulations. One of these regulations being that you had to obey your father as he was generally the master. There is a huge amount of debate in the play, â€Å"Hobson’s choice,† due to this certain rule. An example of differences developing due to that rule is when they are discussing what time to have dinner: â€Å"Dinner will be when I come in for it. I’m master here.† By Hobson actually announcing that he is master, he in my opinion is not only reminding his daughters that he is superior and his daughters are second best to him, but I feel that he is also reminding himself. This could be as he may be losing control over his daughters. In a sense, a debate occurs when Hobson and his three daughters are discussing marriage proposals as well. â€Å"You thought me past the marrying age. I’m not that’s all.† Here, Maggie is refusing to be put into the so called, â€Å"Shelved,† cluster that her father has positioned her in. There are a number of issues this play looks at towards subjects that even happen in today’s world – for example, alcohol issues, marriage, health and family structure. When Will Mossop is introduced to the play, Maggie is telling him how she wishes to be wed to him, however Will is already tokened – to be wed – to another, Ada Figgins, and is very reluctant to Maggie’s decision. Ada then comes into the shop, like every other day, to give Will his lunch she had made for him, but before she can even see Will, Maggie jumps in front of her and tells Ada she will be getting wed to Will instead. Ada and Maggie have a dispute towards Maggie’s words. Will tries to tell Maggie he is tokened and it will be with Ada like it was supposed to be, until Maggie is telling Ada to leave her shop and as Will will not stand up for Ada, instead tells her that the shop is Maggie’s fathers business and he is the employer, we all find out that the only reason Will is with Ada is because her mother is very controlling and Will actually fears her. Ada leaves the shop followed by Hobson walking back in. Maggie then tells her father about th e decision that had been made and he is very reluctant to listen to the ‘nonsense’ and lashes out on Will and hits him with his belt. Will is then very and tells Maggie he will wed her and her father will not be able to get in the way, followed by Will giving Maggie a kiss in front of her father! Will and Maggie have now left the shop together and are now starting their own business by opening up their own boot store. They both ask Mrs Hepworth if they can borrow a hundred pound to start up the business as she is the only one who can give the future a future. However, as this is all happening Hobson’s shop is losing a lot of their business and is going downhill, driving Hobson to turn to alcohol and always being in the Moonrakers. Will and Maggie wed followed by them seeking husbands for Maggie’s younger sisters, Alice and Vikki causing the Hobson family to be no more as Henry Hobson is so angry with his daughters and also humiliated. After Maggie and Will have wed they go back to the newlyweds house with the sisters and their new partners to have some tea and a slice of cake to celebrate the marriage. However the evening before the wedding took place Maggie had made a plan to keep Hobson out the way so he didn’t ruin it by waiting till he was at the Moonrakers and opening up a cellar door knowing he would fall into it and fall asleep as he was so drunk and unable to look after himself. When Hobson woke up the next day he found a letter on him saying he had been fined for trespassing on someone else’s land, which he showed to Maggie and everyone else when he went to her home that evening. Nearly a year later all three sisters have moved on and are now married, and also Vikki is expecting a baby on the way. Hobson has had the visit from the doctor who has figured out he is an alcoholic and a depressed man, and his only cure was his family, he prescribed him no medication but in fact for Maggie to move back in to look after him. After a lot of bickering between the sisters and Hobson to see who will look after him and move back in, Maggie agrees to ask Will for permission for them to move back in. Will agrees with no hesitation but is a bit nervous about shutting down his business. However, Hobson tries to tell him he will give Will back his old job and Maggie can have her old job back, Will however was not convinced nor was he happy about the offer. Instead they would share the business together and change the name to something that would suit both men. I feel as if Hobson’s Choice went over a lot of issues, some of which I have some personal knowledge in so I therefore found the play very interesting to read and see how others deal with the same situation. Even though I loved to read this play and I would recommend it to others, it was very hard to write about as so much was in it. It opens readers eyes to see what it was like to be brought up in the 19th century and see how life was supposed to be like. A very well written book, and also a very easy read but yet exciting play.

Westfarmers Curragh Pty Ltd Assignment Example | Topics and Well Written Essays - 1250 words

Westfarmers Curragh Pty Ltd - Assignment Example Curragh falls under the category of largest independent producer of coal mines and Curragh mission is to deliver and create sustained, outstanding growth for shareholders value and return by way of delivering quality products to the customers as per their requirements. The key mining products of Curragh includes hard coking coal, steam coal and PCI coal (Curragh, 2011). Advantage for Curragh to enter the Chinese coal market would be since China is the second largest importer of coal and it imports mostly from Australia and Indonesia making room for Curragh to enter China and export coal reserve. Several factors have contributed to China’s sudden entrance in the coal import sector such as environmental as well as safety consideration, transportation bottleneck, and economic factors along with concerns with respect to depleting coal reserve. Based on the above several factors it would wise to export coal to china Analysis of external environment External environment includes industry factor and the general environmental factors and starts with an analysis of the political factors, economic, social, technological factors, environmental and legal factors which are also referred to as PESTEL analysis. Thus if Westfarmers Curragh l wants to entry China it should analyze the external environment of China through PESTEL. ... Safety with coal production has been significant focus for the Chinese government and as result deaths per million tons of coal produced has decreased by 85% in between 2000 and 2009 (World Coal Association, 2011). China has been suffering from imbalance transportation which means coal needs to be transported through long distance through roads, railways and water bodies. Thus from the perspective of the Chinese government import of coal has been encouraged and can be regarded as a way to ease the deteriorating bottleneck of transportation in China. Curragh coal can benefit through this policy as it will get assistance from the Chinese government to export coal in China which in return will enhance the brand name and value of Westfarmers, it can avail to all the rights and regulation and enter the Chinese market. Economical Coal imports in China accounts for more than half of the global production and contributes to the economy of China. Over the years China has become the second lar gest coal reserve globally next to US. China is the largest energy consumer and the economy which has grown at an average rate of 10% is the key driver in consumption of energy both in China and also on international grounds. China GDP grew to 7.8% as estimated in the first half of 2012 (EIA, 2012). China is said to be the biggest producer of coal for the past 2000 years and is the third largest coal reserves with 114billion tones and in any economic environment would make it to the top coal producer. In an environment of rapid growth of economy, China production of coal has grown up drastically and in between 2000 and 2010 the coal production has tripled (World Coal Association, 2011). Exporting Curragh Coal in China will also boost

Relationships of Power Featured in Virginian Luxuries Assignment

Relationships of Power Featured in Virginian Luxuries - Assignment Example In Tocqueville book, the unequal power relationship is revealed as he states that among those families of men, the first to attract attention, superior in intelligent and in power are white people. Negros and Indians appear below them. The blacks of United States had lost the remembrance of their countries and stopped talking the language of their forefathers and had ceased to be African. There is an unequal power among the groups as the less privileged races are to adopt the cultures and the beliefs of the white community (Johnson). . The Future that Tocqueville Predicted for These Groups The three groups’ future was not great, according to Tocqueville. He states that he believed that Indians nations in North America were doomed to perish, and the race will have ceased to exist. He said that the Indians will die in the same isolated state they had lived. The destiny of the blacks was interwoven with that of the Europeans. He didn’t see great future for the three groups because Indians did not want to conform to the European culture and opted to die with their civilization. While blacks though willing to adapt to the culture were still viewed as slaves. Tocqueville predicted the whites and blacks will never mix with equality or even with civility. The two races, blacks, and Europeans were fastened to each other without intermingling and are unable to separate or to combine. He saw the possibility of black and white racial conflict in the South in the future (Johnson).

How the brand portfolio adds value to their stakeholders Essay

How the brand portfolio adds value to their stakeholders - Essay Example (BBC News, 2008) In relation to the success of Zara, the importance of branding as well as the impact of the Zara’s branding strategy as a Fashion Clothing Company and within the Market Environment of the global fashion industry will be analyzed followed by discussing how fashion branding affects the customers’ perceived quality and value with regards to Zara as a company and the company’s loyal customers when purchasing and using a wide-range of Zara’s clothing line. Upon discussing the impact of branding over the company and customers’ image, the most recent branding theories which has existed between the years 1996 to 2008 will be compared and contrast. Based on the identified list of branding theories, its relevant application to a wide variety of international fashion business including the scope and scale of fashion branding within the European fashion market and the global context will be thoroughly discussed. As part of the conclusion, ways in which brand portfolio adds value to the stakeholders of Zara will be tackled Fashion industry has a very saturated market all over the world. Because of the tight competition in the global fashion industry, the need for clothing companies to develop and promote a successful brand has been considered as one of the key factors behind the success of a clothing company. According to King (2008), branding is more than just choosing a corporate name and advertising it in the newspaper. Basically, a successful brand is not limited on developing familiarity on the part of the company’s target consumers. It should make the company’s target consumers feel special when being associated with a brand. With the use of effective advertising and marketing strategy, the marketing manager of Zara is able to create brand equity which increases the brand popularity. For this reason, brand

Language Aquisition Essay Example | Topics and Well Written Essays - 250 words

Language Aquisition - Essay Example The process further advances to a stage where a child learns language agreement rule. For instance, it is through an English agreement rule that a child learns a verb for third-person, singular subjects are added ‘s’. Language acquisition also involves creativity; it is through creativity that children manage to use their derivational rules knowledge in creating novel words. For example, it is through knowledge of derivational rules that a child manages to derive a verb from a noun, â€Å"broom-broom it†, and use it in his utterance, â€Å"I broomed it up† (â€Å"Language Acquisition† 344). Language acquisition is also enhanced by acquaintance of syntactic rules knowledge (â€Å"Language Acquisition† 346). It is the knowledge of the syntactic rule that enables a child to utter complex words. It is also the same knowledge that enables very young children to understand the word-order rules, and as a result, differentiate sentences. The ability of children to put words together is as a result of them developing the ability of relating syntactic and semantic rules. At this stage, children utterance appears telegraphic because of the level of their linguistic capacity. However, this is later solved by the children categorizing and segmenting words through learning their